Growing existing customers always has a higher ROI than acquiring new ones, but random cross-selling to drive revenue can backfire and result in loss of trust. Understanding what products are most relevant to specific customers can create a more compelling message to clients and proactively help them to see how spending more with you benefits them.

How are you sure what products to up-sell or cross-sell to which customers? Dunn Solutions’s machine learning models enable companies to make targeted recommendation that both increase customer basket size and ensure a seamless shopping experience.  Here are some ways that Dunn Solutions’ Market Basket Analysis can increase cross-sales: 

• Marketing: creating value by your customers with relevant suggestions instead of alienating them with general email blasts
• Inventory Management: make sure you never run out of products whose sales that halo on other products
• Proper Discount: Don’t discount items that are often sold together at the same time
• Store layout: putting items that sell together adjacent to each other